Promotional Opportunities
Marketing & Promotion through Camping Ireland
The Camping Ireland brand brings together the Irish Caravan & Camping Council’s main marketing and support channels. This is the trading brand for caravan & camping in Ireland and the public face for our organisation. Through Camping Ireland we promote our products and industry to the general public at home and overseas. As a member of the Irish Caravan & Camping Council, you can opt to be included in the Camping Ireland annual campaign. Only paid-up members of the ICC can avail of promotion through Camping Ireland.
There are many elements to the Camping Ireland promotional campaign. The following is a brief synopsis of our annual campaigns but is not an exhaustive list. There are many other opportunities that arise every year.
Ireland Caravan, Camping & Motorhome Guide
The only comprehensive guide to registered/approved caravan & camping sites in Ireland. It currently features 98 parks and 10 trade operators such as motorhome hire companies and sellers and accessory retailers. Normally 60,000 copies of the guide are printed annually. It is the official caravan & camping guide distributed by Tourism Ireland, Fáilte Ireland and Northern Ireland TICs. It is also distributed at the many shows we exhibit or are represented at in Ireland, the UK, Germany, the Netherlands and France.
Website www.campingireland.ie
Our website normally attracts over ½ million visits per year but this year this number has increased to 600,000 visits. As part of our promotional campaign, caravan & camping parks would have a full page listing on the website which would include up to 15 photographs, links to online videos, option to click directly to book online if you are offering online bookings, links to your Facebook, Twitter and Youtube pages and online review pages as well as detailed information on your site including how to find, rates and facilities. The website is available in English, French, German and Dutch and each site’s information is translated automatically. Each trade business is listed under their relevant category.
Camping Ireland App
The app has been downloaded to over 40,000 devices since it was launched. It is available free of charge through iStore and Google Play and is a valuable source of information for people on the move
Social Media
Facebook – With over 41,000 followers to our Facebook page, it is one of the most followed tourism pages in Ireland. Through our Facebook page we can share your posts, content and provide real-time information to customers on availability, opening dates and any last minute changes/alterations for parks. Twitter – 2,500 followers including a number of key journalists and media groups.
Digital Marketing campaign
Using our website we create content which we promote through the website and Facebook. We run campaigns using Google Adwords pay per click advertising and Facebook advertising platforms. We drive large amounts of traffic to our Facebook account and website.
Online Co-Operative campaigns with Tourism Ireland
Partnered with Tourism Ireland and Irish Ferries, we run promotional campaigns to promote touring holidays in Ireland in the German, Dutch, Belgian and French markets. You can partner with us in these promotions through special offers. These campaigns drive traffic to our website.
PR
Camping Ireland continues to work with a number of key journalists both at home and overseas promoting Ireland as a caravan & camping destination. We help to organise journalists’ visits to sites and assist them in providing material for use in their articles.
The European Camping Key Card
The European Camping Key Card is a risk-free marketing opportunity for members to attract additional customers/ visitors. It is a promotional system that benefits both the marketing partner and cardholder. The European Camping Key Card Partner increases footfalls while the visitor avails of special offers and/or incentives on entrance fees, goods or services as they holiday in Ireland.
This is just a small selection of the benefits of joining the Irish Caravan & Camping Council and availing of the many promotional opportunities available through the Camping Ireland brand.
